Monday, June 6, 2011

Xmen and Farmers Insurance

As traditional advertisers try to reach past the clutter of PVR's and online viewing, cinema cross promotion has become a much bigger importance in many national marketing strategies. Farmers Insurance is deemed to be "your parents insurance company" simply by the mention of the word farmers. They have taken an aggressive stance with the cross promotion with the sure to be blockbuster Xmen sequel. If you haven't seen the commercial, it's quite well done and features Canadian comic actress Jennifer Baxter. (I like your hair!)

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