I featured the Jennifer Aniston "sex tape" in a previous blog. It's obviously not. She took part in a very clever ad campaign for a water company. It was all very tongue in cheek and a lot of fun.
But was it successful? Well as of this morning it had 9.5 million hits. And it's received a ton of press. As Charlie Sheen would say. Winning.
But how does one guarantee a successful viral? Cats who can lift the toilet seat, or roller skating grandmas definitely give you an edge. But there are no guarantees.
Brian Quinton has some interesting observations in Entrepreneur Magazine.
Entrepreur Article - How to create Online Videos that Can Lead to More Sales."