Microsoft is using their Kinect technology to try and make ads more engaging.
The motion sensor technology will attempt to appeal to a whole different audience.
And here is the article from today's AdAge.
Interactive-TV advertising has long been a dream deferred, but Microsoft hopes it's figured out how to help make ads more engaging to consumers.
In a demo at the Cannes Lions International Festival of Creativity, Microsoft offered a look at five TV spots with which viewers can interact using its popular Xbox Kinect technology. Like the Nintendo Wii, Kinect allows users to control the video-game console through voice and gestures rather than a controller. It was rolled out late last year in a bid to soften the Xbox image as a haven for hardcore gamers and bring in more fare that's suitable for families.
Now it appears the technology may also be a boost to Microsoft's ad-sales efforts when the ads, dubbed NuAds (for "natural user"), are available in spring 2012. In Microsoft's view, interactive-TV ads have failed to take off because they put a big burden on marketers, forcing them to create unique spots that typically aren't reusable.