Friday, June 10, 2011

Creative Excellence Fridays - the vacuum edition

A friend passed this ad on to me earlier this week, and I was so impressed by the production values I felt it was worthy of a Friday go round.

The positives.
  1. Creativity
  2. Stellar production values
  3. Great casting
  4. Theme built around the product sell points
The negatives
  1. Only one. The ad takes a little too long to get there.
Here it is. Dirt Devil.



As our friends on the shopping channel like to say, that was a show stopper.

A chief competitor to Dirt Devil is Dyson.
This brings us to the age old question.
Entertainment value verses technology triumph.

The Dyson commercial is not particularly entertaining. But it wows you with their "technological superiority".



Which vacuum commercial will sell more vacuums? If you're a hard facts personality, you may go for the technology Dyson approach. If you have more of a playful disposition, the Dirt Devil may win your heart.
But in a battle of pure impressions, here's something worth considering.
In a social media viral world of simply getting in your grill, the Dirt Devil commercial got 700,000 impressions. The Dyson commercial, 1300. That's 70-1 views/impressions in favour of Dirt Devil.

You be the judge.

That's it for this week.
As always, comments and suggestions for this feature are welcome and encouraged.
Have a great weekend.

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