Friday, May 20, 2011

Creative Excellence Fridays - The theme is the thing

Happy Friday. Going into a long weekend we wanted to keep it light and send you off with a smile.

In past Creative Excellence Friday blogs we've gone on and on about the importance of not losing the sell in the silly. Humourous commercials need to make sure the gag is always central to the main selling point.

Today's first spot definitely got the message. Funny, very well produced, and sexy as hell on the final closing product shot.

How many times have you gone into a computer store and asked the "expert" some comparison questions, thinking you'd get some direction on your purchase, and ended up thinking "this guy doesn't know what he's talking about." Obviously you're not alone.

And closing off with a car spot, one of the funniest non dialogue commercials I've seen in a while. It's the small things, like the parent off to the right who sort of drifts back and then laughs nervously. I had to watch this a couple of times to soak it all in.

That's it for this week. Have a great long weekend.

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