Marketing a camera is one of the more daunting tasks marketers face. Camera's are looked at as the doorway to the view. So many cameras, so many levels of technological "gizmometry" (it's a word, honest). Selling a camera is like selling a smart phone. They need to develop a level of loyalty in order to have you purchasing the next Canon, and the next.
The first commercial on Creative Excellence Fridays features a commercial for
"The Camera Store". Not unlike Henry's in Canada or BHPhotovideo in New York, these guys take their camera's seriously.
This is very clever, well shot, and a real winner in creative marketing of a product category. It's proof that a great viral doesn't have to be crude to be popular.
This spot from Samsung adheres to the rule, put a baby in your commercial and you can sell anything.
If you were wondering about who created the music, it's Katie Herzig and Hey Na Na.
That's it for this week. As always, comments, suggestions are welcome.