Groupon is taking some heat right now for their laissez faire attitude with their recent commercial that aired during Superbowl. Timothy Hutton begins narrating the seriousness of the slow erosion of the Tibetan culture. In a very light tone he then goes on to say.. essentially..that it's all good because Groupon gives him and his friends half off on Tibetan food at a Chicago restaurant.
I think the ad group who designed this ad missed the boat. It is bringing thousands of additional impressions because of the controversy; but the negative brand attachment offsets any impression benefits.
You be the judge.