Cutting through the clutter of promoting a new online business is not easy. Advertisers are now getting bottle necked trying to cut through and make their url part of your decision process. Here's a conventional television commercial for Cars.com
Humour is always a great brand builder and this commercial has the same feel as the highly popular Capital One. The production values are excellent and this fires on all cylinders
Here's a second commercial in the series. A very well executed 15 second commercial. It gives the client a lot more latitude to enhance the impressions without the budget commitments of 30's.
We love it when a commercial focuses the humour around the main selling point of the product. These commercials definitely "drive" the message home. Sorry.
Have a great weekend. As always, your comments and suggestions are welcome.