Friday, February 25, 2011

Creative Excellence Fridays - Cars.com

Cutting through the clutter of promoting a new online business is not easy. Advertisers are now getting bottle necked trying to cut through and make their url part of your decision process. Here's a conventional television commercial for Cars.com

Humour is always a great brand builder and this commercial has the same feel as the highly popular Capital One. The production values are excellent and this fires on all cylinders



Here's a second commercial in the series. A very well executed 15 second commercial. It gives the client a lot more latitude to enhance the impressions without the budget commitments of 30's.



We love it when a commercial focuses the humour around the main selling point of the product. These commercials definitely "drive" the message home. Sorry.

Have a great weekend. As always, your comments and suggestions are welcome.

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