What do you get when you take one Coke truck, fill it with gifts, and send it into a small Spanish town? A viral video that becomes an internet sensation.
Let's face it, Coke is about as far from health food as you can get. But their message is simple. Have a Coke, forget about the drudgery of life for a few hours and just enjoy yourself. It was a carefully planned real life promotion, caught on video by a clandestine crew (some even shooting through two way glass from inside the truck) and loaded up on Youtube. Watch for a lot more of these style video releases in future.