Wednesday, January 26, 2011

Taco bell needs new PR

Taco Bell is one of the top memes right now because of their alleged failure to comply with government regulations. According to a class action suite, they have "very little actual meat" in their tacos and are calling it "seasoned beef". Meanwhile the USDA mandates it should be called "taco meat filling".

You may have seen some of the threads already around Twitter. In addition to the class action suit, many are threatening an all out boycott because they thought there were eating beef. According to some, "isolated oat product" is not part of the beef family.

Note - on the flipside, Taco Bell is counter suing the class action lawsuit claiming,
"We start with 100 percent USDA-inspected beef. Then we simmer it in our proprietary blend of seasonings and spices to give our seasoned beef its signature Taco Bell taste and texture. We are proud of the quality of our beef and identify all the seasoning and spice ingredients on our website. Unfortunately, the lawyers in this case elected to sue first and ask questions later -- and got their 'facts' absolutely wrong. We plan to take legal action for the false statements being made about our food."

Hey, one could argue, oats are much better for your cholesterol than beef. Perhaps I should fire off a note to Taco Bells PR firm? On second thought, their inbox is probably pretty full right now.

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