Thursday, January 20, 2011

For sale -- one slightly used Superbowl spot

Scanning the trades yesterday I came across an article about someone "reselling" Superbowl ad time. The Superbowl is sold out this year. The individual or group reselling the ad time is being very entrepreneurial about it. I can understand someone buying a sought after domain name and reselling it. But finding a company with an extra 4 million dollars lying around is not quite so easy. I want to see how this comes out.

General Ad news for Thursday January 20, 2011 - FastCompany held a conference in New York recently and asked the president of Nike to expand on last year's Tiger Woods fiasco.


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