Friday, January 28, 2011

Creative Excellence Fridays - AdAge agency of the year Wieden&Kennedy

This column is all about excellence, and I can't think of an agency more befitting a spotlight then Wieden and Kennedy. They were recently awarded agency of the year honours by AdAge. Fresh off the press it was announced this week they have also been awarded the Levi creative account worth about 150 million annually.

Money aside, the agency's success has been built around solid creative, and their biggest client, Nike. Not bad for a little shop based out of Portland, Oregon. Wieden & Kennedy have garnered a number of awards and is also the shop behind the much talked about Old Spice commercials. With annual billings in excess of 209 million they are well poised to go on to even bigger heights.

Let's look at some of the pieces that have established this hot shop.

Their series for Sportsnet is one of the more more popular virals.

Out of their London office this brilliantly animated piece celebrates a love of film and the kick off of their film season with the London Guardian. How many film references can you name?

This final spot is quite remarkable for it's ingenuity. But more notably, it's shot entirely on the new Nokia N8. The ‘Dot’ film showcases the smartphone’s 12-megapixel photography capabilities and also celebrates the CellScope, an invention created by Professor Daniel Fletcher. The CellScope is a microscopic device attached to a Nokia handset, which the Professor used to produce life-saving technology: with his invention he has helped diagnose fatal diseases in remote areas of third world countries. As part of the campaign to bring these types of amazing, authentic uses of technology to life, Wieden+Kennedy and Aardman, created a microscopic animation.

If you want to see the "making of the dot", it's right here.

That's it for this week. Your feedback and suggestions are always welcome. Have a great weekend.

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