Monday, November 29, 2010

Roger Sterling fast forwards to 2010

'Mad Men's' John Slattery to Take Stage at Ad Age's ME Conference Nov. 30p
Actor Who Plays Roger Sterling Will be Interviewed by Piers Morgan

Published: November 29, 2010

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NEW YORK ( -- Actor John Slattery, who plays Roger Sterling on AMC's hit ad-industry drama "Mad Men," is the latest speaker to join the lineup for Ad Age's ME* Conference in New York on Tuesday, Nov. 30. He will be interviewed on stage by Piers Morgan, who will take over for Larry King on CNN in January.

Mr. Slattery has become a known face since he started playing TV's most acerbic adman and perhaps nowhere has he become more infamous than in the ad industry, which has followed his character's every antic. On "Mad Men," Roger Sterling is an old-school, hard-drinking agency exec who had a rough run of it in the most recent season, losing both the star account for which he was largely responsible, Lucky Strike, and respect within the agency. But in real life, John Slattery is on a roll.

The actor, who lives in New York and is married to Talia Balsam, who plays his ex-wife on "Mad Men," has been nominated for an Emmy Award for Outstanding Supporting Actor in a Drama Series for his portrayal of Sterling each of the last three years. More recently, he provided star wattage for Lincoln's new ad effort, starring in its "Smarter Than Luxury" campaign, from WPP's Team Detroit. His film credits include "Iron Man 2," "Flags of Our Fathers," "Charlie Wilson's War" and "Reservation Road."

This past season, in addition to playing Roger Sterling, Mr. Slattery directed a pair of "Mad Men" episodes. His character spent much of the fourth season working on his memoirs, which have since been published as a real-life tome titled "Sterling's Gold."

Mr. Morgan, meanwhile, is set to take over Larry King's prime-time hour on CNN in January with a show that will air in 200 countries around the world. The former British tabloid editor became famous among American audiences as a judge on "America's Got Talent" and as a winner of "Celebrity Apprentice." He's also been a judge of the U.K.'s immensely popular "Britain's Got Talent."

The ME* Conference: Media Evolved takes place Nov. 30, at the Metropolitan Pavilion in New York. The day-long event is devoted to exploring the changing definition of media and how marketers are using it. It will feature speakers including ESPN President George Bodenheimer, Kraft Senior VP-Marketing Strategy and Communications Dana Anderson, McCann Worldgroup CEO Nick Brien and GE Global Executive Director of Advertising and Branding Judy Hu, among others.

Messrs. Morgan and Slattery will take the stage to close out the event, which leads into Ad Age's first Media Vanguard Awards ceremony and cocktail party. The MVAs will honor 55 of the most forward-thinking media innovations of the past year. Martha Stewart will also be on hand to accept the first MVA Lifetime Achievement honor.

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