Many of us have become "victims" of Facebook. I personally believe one simply needs to be educated of the facts, and make your own choices based on convenience and comfort level. As a marketer I understand completely the need to share data (data mining) and recognize that an educated marketer creates products better suited to my needs.
Therefore I don't have the cry of privacy and freedom every time I hear about Facebook, or another marketer saving information about me.
Having said that, here is an interesting article from Reuters, recently, talking about upcoming Facebook deals.
Facebook Deals: Discounts You Can Use. The Cost: Your Privacy?
Facebook waged war against Foursquare when it introduced the location service Places a few months ago. Earlier this week, the social networking giant went after the likes of Groupon with the launch of Deals, a feature that lets participating vendors send promos directly to your phone (provided you've "checked-in" using Places, of course).
But the real casualty with all of these developments may be your privacy.
As Facebook encroaches beyond your life as a social butterfly and into your life as a consumer, a lot more is at stake. Personal information you inadvertently broadcast about when, how and where you spend your money is now up for grabs. While most everyone can appreciate a good discount, this shrewd feature may also result in more impulsive purchases, particularly after a breakup (which Facebook already knows about) or if you use your credit card willy-nilly.
The problem at the end of the day is that Facebook is still not secure. Whereas your bank offers secure browsing, Facebook doesn't even warn its users that there's a privacy issue in the first place. As Forbes' Kashmir Hill reports, all you may need to hack Facebook is Firefox, a plug-in called Firesheep and public WiFi. She notes how one blogger purportedly looked at what a fellow Wi-Fi user at a New York Starbucks bought on Amazon and sent him a message about it from his own Facebook account.
Unfortunately, a company spokesperson Hill asked about this issue only had this to say: “We have been making progress testing SSL access across Facebook and hope to provide it as an option in the coming months [italics mine]. As always, we advise people to use caution when sending or receiving information over unsecured Wi-Fi networks.”
As for us in NewsFeed, we advise that you remember that, when it comes to your privacy, Facebook isn't your friend. (via Forbes)