online video advertising, expected to grow 48.1% this year

Online video is growing in leaps and bounds.

And there's no signs of it slowing down. Here are some interesting stats courtesy of Jennifer Van Grove of Mashable.
According to comScore, in the month of December 178 million people watched 33.2 billion videos, with the average viewer watching 187 videos per month in the U.S. alone.

The astronomical numbers for December mean that viewers tuned into two billion more videos than in November, and that, as expected, a majority — nearly 40% — of those videos were YouTube videos, with Hulu still coming in a very distant second place and accounting for 3% of video views.

Month-to-month Google’s YouTube maintains its commanding lead, while everyone else battles for the leftovers.

We've been excited about the possibilities for sometime and will be announcing a launch very soon of a separate division of Ontrack to handle this unique growth field in video production. If you have questions about trends or care to comment please send us a note.