Thursday, October 21, 2010

Digital Ad Age editor Abbey Klaassen breaks down digital

As we stumble blindly into this new age which many are dubbing the "digital era" we look to find direction and meaning.

Ad Age Digital editor Abby Klaassen gave an interview recently that describes digital as the glue that binds all of our choices together.

She makes a good point. At one point marketers chose to use radio and television, or radio or television, with some print. Digital is now all of those. And when you throw mobile into the mix, digital is the message as well as the medium.

Here's the interview with Abby.


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