Friday, September 10, 2010

Tiff Time

The Toronto International Film festival began last night, and downtown Toronto will be in full glory tonight. Luminaries expected are Robert Redford, Woody Allen, Clint Eastwood,Ben Affleck, Kevin Spacey, Uma Thurman and more.

Today on Creative Excellence Fridays - Movies and product placement.
It's been a growing trend over the last ten years to unabashedly insert products into films for money. It benefits film makers with diminishing returns due to digital downloads, and advertisers battling a Tevo mentality of skipping over commercials.

David Lynch,director of Blue Velvet, Molholland Drive and the Twin Peaks television series, in 2007 was asked what he thought of product placement. I think it would be safe to say, he's not a fan.



Fast forward to 2008 and Lynch directs a Gucci commercial. He's asked about this.



That's telling it like it is.
Here's the Gucci commercial.



One has to respect his position. When he sells out, it's blatent, obvious and he's unapologetic for it.

I personally have no issue in product placement. The goal of film making is to capture reality and tell a story. Products exist in the "real" world, so therefore they should exist in the film world.

Enjoy the film festival.

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