Coming from an audio background I've always admired the power of a good jingle. For a time advertisers became caught up in buying the rights to songs, and repurposing for their brand. Today there is an upsurge in popularity for writing original music to connect to create a positive brand experience. How many times I've found myself humming and even singing a brand jingle out loud and cursing because I couldn't get it out of my head. That...is a successful jingle.
I still find myself humming this jingle that we produced ten years ago, and is still in use. Golf Clearance Warehouse
Jingles give amazing brand retention long after the commercial has ended.