Google has announced a new development in the way their search engine process works.
Google Instant is a new search enhancement that shows results as you type.
Here is the description directly from the mouth of the googleizers
"We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.
The most obvious change is that you get to the right content much faster than before because you don’t have to finish typing your full search term, or even press “search.” Another shift is that seeing results as you type helps you formulate a better search term by providing instant feedback. You can now adapt your search on the fly until the results match exactly what you want. In time, we may wonder how search ever worked in any other way."
It's funny, I noticed it the other night and didn't think anything of it. I just saw alternatives or add on options to what I was searching and chose one. Oddly enough I flipped over to Bing and they've already hopped on board. Competition...good.
Tomorrow - creative excellence blog and our salute to the Toronto International Film Festival.