Having said that, here are some surprising results for the top video virals of all time (bearing in mind time means the last five years or so given the infancy of viral video). Results courtesy of an independent poll commissioned by AdWeek.
The No. 1 video advertiser of all time is Blendtec, whose "Will It Blend" series has been around in the same form for four years, accumulating 134.2 million views. The success has been from "borrowing" from Letterman's shtick of crashing and trashing perfectly good stuff. They have taken a variety of items and "put em in a blender". Each of the more than 120 original clips has the same kitschy music, the same tagline, variations on the same stunt and the same host, Blendtec CEO Tom Dickson. I found it drags on a bit, and the hits are undoubtedly from younger "clickers". Here they are - the top ten virals of all time.
| Brand | Campaign | Agency | All Time Views* | Launch Date | Watch the Spot | |
|---|---|---|---|---|---|---|
| 1 | Blendtec | Will It Blend? | In-house | 134,256,499 | 10/30/06 |  |
| 2 | Evian | Live Young | BETC Euro RSCG | 103,867,704 | 6/4/09 |  |
| 3 | Old Spice | Responses | Wieden & Kennedy | 57,132,669 | 7/12/10 |  |
| 4 | Pepsi | Gladiator | AMV BBDO | 46,742,892 | 1/1/04 |  |
| 5 | Microsoft | Xbox Project Natal | World Famous | 42,698,599 | 6/1/09 |  |
| 6 | Dove | Evolution | Ogilvy & Mather | 41,100,418 | 10/1/06 |  |
| 7 | T-Mobile | T-Mobile Dance | Saatchi & Saatchi | 35,487,575 | 1/15/09 |  |
| 8 | Doritos | Crash The Super Bowl 2010 | Goodby Silverstein & Partners | 34,168,845 | 1/5/10 |  |
| 9 | Old Spice | Odor Blocker | Wieden & Kennedy | 33,986,750 | 3/31/10 |  |
| 10 | DC Shoes | Gymkhana Two | Mad Media | 32,872,531 | 9/3/09 |  |
Post script - the Roger Federer viral from last week's Creative Excellence blog has gone under some scrutiny as to whether or not the tennis ball stunt was actually performed by Federer or some special effects wizards in post. You be the judge
Federer
Have a great weekend.
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