Thursday, August 26, 2010

Video blogging more effective than text blogging

YouTube is the 2nd biggest search engine on the Internet with more than 1.6 billion searches per month. This is ideal for two reasons.

1.The search mechanisms employed by YouTube help you and your business get found.
2.YouTube also represents positive, "quality" inbound links to aid in your SEO.

Remember - when you place a video on YouTube, place a link prominently in the video description. There are two places you can get links from a YouTube video:

Link to your website in the yellow highlighted areas for a solid SEO boost

The first place to gain a free link on a YouTube video page is in the video description text. The recommended best practice is to place the actual link in the very first line of text when you upload the video. This is the best link available, and it’s reserved for the person originating the content.

The second place to gain a free link is in the “Statistics and Data” section of the video page.

These links point to any website that has embedded the current video on one of their pages. The first website to embed the video gets the best link placement, so if you’re the first to discover a popular video and embed it on your site, you may benefit a boost in your SEO.

3) How these links can help with SEO. Think of link-building with YouTube as a popularity contest:

  • I upload a video to YouTube. I place a link to my site in the text description. I immediately embed the video on my website. If I do both of these things, I’ll get two great links to my website (the text description link + the “first to embed” link).
  • Others who like my video will embed it on their website.
  • Each embedded video is considered a link to (or vote for) my video’s YouTube page.
  • The more my video is embedded, the more links point to my video’s YouTube page.
  • Each link to my video’s YouTube page increases the value of any outbound links on the page.

Put simply – if I upload a popular video to YouTube and I link back to my website, I can gain a great link.

4) NoFollow is just a guide. A lot of SEO’s are likely going to raise their hands and point out that any link on YouTube is “nofollowed.” If the video is related to your business and popular, you’ll get a good link regardless of the “nofollow” tag.

According to studies conducted by Forrester Research, having a search-engine optimized video on your e-commerce site increases your odds of showing up on the first page of Google in an organic search dramatically — more than 50 times greater than if you just had text on the page.


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