On the news this morning they featured a 10 year old opera singer from America's Got Talent. It occurred to me that this was a true talent, and my first exposure to someone who had the potential to be another Susan Boyle at the opposite end of the spectrum. Talent like this is so rare, and the pureness of her performance, and her sincerity afterward was infectious.
Writers have their spidy senses on high looking for these types of inspiration. From 0 to goosebumps in 10 seconds. It's those crescendo emotional peaks that make us realize we are alive. And in a marketers eyes, make us lose sight of rational and instead make decisions based on immediate feelings.
I think you'll agree those are the moments we all live for.