Do coupon clippers use Facebook? Throughout North America, Walgreen's, Canadian Tire, JC Penney, Save-A-Lot, Sports Authority, Staples, and True Value intend to find out. They have been among brands recently incorporating the web version of their weekly newspaper circulars into their Facebook pages.
"The creative is the same as what appears on the retailer's website but is different than what appears in the newspaper," explained Brendan Flynn, senior director of product development for ShopLocal, which developed the Facebook app for the brands. It is owned by newspaper giant Gannett.
Coupon companies have gone online as they recognize more and more people spend more time online and less time flipping through a hard copy newspaper. Companies like www.coupons.com are trying to appeal to the same consumers who clipped. And Facebook and social media are the next logical step to created that consumer bond.