Some interesting trends in online habits. 22 % of us are spending our online time on Facebook and other social media sites. And the average joe is spending 66 % more time this year than last surfing Facebook like sites.
What does all this mean? Social media has wrinkled some eyebrows for marketers because it's perceived as a medium that hasn't reached it's peak. But at the rate of growth it is experiencing, it has become an unavoidable part of every marketing mix now.
Post script - espresso and Gucci are being coupled with Facebook. Italians are one of the fastest new appropriators of Facebook.