Headline in todays Advertising Age
What Happens When Facebook Trumps Your Brand Site?
'Like' It or Not, Trend Serves as Another Telling Sign of Social Media's Growing Dominance
BATAVIA, Ohio (AdAge.com) -- While the tech world obsessed about when Facebook would turn on location and morph into a "Foursquare killer," the social network has quietly become something else: the biggest relationship-marketing provider for many brands.
|BIGGEST FACEBOOK FAN PAGES: While U.S. web traffic to brand websites rarely exceeds six figures, DBMS can already count 37 branded Facebook pages with at least a million fans just among CPG, retail, pharmaceutical and fast-food marketers.|