Friday, August 6, 2010

Creative Excellence Fridays - Going wheeee all the way home with Geico

There is an advertiser's hall of fame. And I'm not going out on a limb saying that Geico will have a prominent place. I won't deny, like Sammy Sosa and Mark McGuire, the accomplishments of all current members were all granola inspired, but regardless, the end result was out of the park.

Thanks this week to Reelheart film festival founder Shannon Kelly for the heads up on the latest piece of genius from Geico.

This little pig going wheeeeeeee all the way home has garnered over a million views on Youtube already.

Brilliant concept with spot on execution. Named Adweek agency of the year, The Martin Agency has created a pool of spots that are flat out funny. And more importantly have enabled Geico to develop a brand relationship that some are calling revolutionary for the product category.
If you have ever watched the Antique Roadshow on PBS, you'll do a double take at the attention to detail in this parody spot.

What many marvel at is their audacity to challenge their own brand. Rolling the gecko character in with cavemen, campy on camera announcers, and releasing a youth driven motorcycle video spot, all over the same period, might send out confusing visual signals. But somehow it all meshes together, and works.

As our shop rolls out social media strategies with clients, we are confident in saying that Geico has a strong social media commitment as well with a different social media presence for each product they represent.

We cast our vote for Geico as a future ad hall of fame member.
Have a great weekend. And as always, your comments and contributions are encouraged.

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