Monday, July 12, 2010

Importance of video to boost SEO

As more and more people are realizing, the success of a new or existing business is becoming more dependent on how well you optimize your website.

People find you online, click over and convert. Well in a perfect world that's what happens.

The problem is, however, that more and more of your competitors are all practicing the same principles you are in search engine optimizing. Where can you get a competitive advantage?


Not only do Google’s search and indexing algorithms continue to evolve in complexity, but Google has given over more and more of its search results real estate to “blended” search results, displaying videos and images towards the top of the first page, and pushing down—and sometimes off the page—traditional web results that would have otherwise competed for top rankings.

But where problems arise, so do opportunities. Although Google’s newfound enthusiasm for video has created more competition for fewer traditional search results, it has enabled sites with video assets—even sites that would otherwise score poorly in the Google index—to successfully achieve first-page rankings. In fact, Forrester Research found that videos were 53 times more likely than traditional web pages to receive an organic first-page ranking.

Statistics from Forrester Research and Tech Crunch.

Ontrack Communications specializes in creating video for broadcast and the web, with a special emphasis on social media placement posting.

We'll be happy to discuss how video can work best for you to boost your rankings and your overal brand impressions among existing and new clients.

Coming up tomorrow, video tags and titles for seo.


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