Wednesday, June 30, 2010

The power of the link - Social Media 101

You're building your brand new company or corporate website.
Should you have a resources/links page? Absolutely. But how you display it depends on the type of business you have. Financial/business sites are much more conducive to having a resources and links page.
Here's an example of a financial services site that has designed for content, appearance and optimizing. True

Companies more about looks and artistic impression don't wish to have the "feel" cluttered up with all of those lines of text.

What to do? You can still have your "feel good" branding elements at the top of the page, and shuttle your articles and blog material down to the bottom.
Look at the Maclaren advertising page. Maclaren They have all the warm and fuzzy's right at the top, and as you absorb the wow factor you scroll down and slowly breathe in the text heavy SEO elements.

Remember, tailor your customer experience for the kind of customer you want.


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