Friday, June 11, 2010

Creative Excellence Fridays - World Cup Fever

World Cup Soccer begins today. Even if you're not a sports fan, or a soccer fan for that matter, you can't help but get caught up in the event.

Some World Cup facts:

It's been played 18 times since it started in 1930 (only missing twice due to the 2nd world war).

Brazil has won the cup a record 5 times.

It is the most popular sporting event in the world. 715 million people will watch.

Nike has always been a huge supporter of soccer, for obvious reasons. The 3 minute commercial below, is being called the finest Nike commercial ever produced. You be the judge.

In the true spirit of competition, Reebok has their entry this week. This commercial definitely wins for celebrity cameos. The Nike spot leaves goosebumps. Reebok leaves a smile. Difficult to choose, but as always, with great creative everyone wins.

Thank you for your comments and suggestions from last week for this weekly celebration of excellence; they're most appreciated. Have a great weekend.

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