Wednesday, June 16, 2010

Ad news - Apples Ipod ads too American?

Mike Hughes of Ad Age is in Cannes judging the International ad awards. He contends international ad competitions don't work any more because in this segregated age of ultra targeting, it's difficult to choose a winner when the ads all have such different focus and purpose. It's not an all things being equal quotient any longer.

Here's Mike's article.

Apple's Ipod too American

No comments:

Post a Comment