Tuesday, May 18, 2010

Website - Building the house Part 5

So far we've covered off:
1. The importance of content.
2. The importance of focusing on your core business strengths.
3. Ensuring your business focus is in line with making you competitive.
4. Designing a site map and website that keeps content AND SEO in mind, but not one at the expense of the other.
5. The importance of an appropriate and unique visual brand and choosing type that is web 2.0 friendly for body copy.

Today - we'll talk about the process.
Aligning your sitemap into a document that enables your client to see how the site will break down is essential.

However, equally essential is giving your client the opportunity to see, visually how the all important home page will look.
You want to give your client choices. If there are no existing colour schemes and the brand is looking for a refresh, this is your chance to allow your client the chance to spread their wings. What are your choices at this point?

If you want to have images that dissolve on to the screen and dissolve off you'll use a web language or technology like flash or ajax.

Remember, designing a website is like designing a multimedia television commercial. You need to guide the eye where you want it to go. Subtle motion enhances. Fast motion dominates. Create a slow moving slide show on one portion of the screen which refreshes images without screaming "Hey everyone, I'm the star of this page! Look at me! Look at me!"
By having web images refresh, it also gives you the opportunity to speak to different segments of your client's target. Different age groups and ethnicities can be referenced in those images.

Tomorrow, saving time and offering choices.


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