As North American auto manufacturers begin to regain their hold on the North American audience, today on Creative Excellence Fridays we go back to where it all began. Here's a great montage of heritage car commercials.
Car marketers realized a long time ago the power of Hollywood in convincing purchasers which automobile should be in their driveway.
It makes you realize how far we've come in combining technology with romanticism when you watch this stunning commercial from 2005 featuring Steve McQueen. McQueen had always been identified with fast living and fast cars and legendary car and motorcycle scenes. He did his own riding in "The Great Escape" (1963) and was behind the wheel in the iconic car chase movie "Bullit" (1968). And when you mix one part McQueen with one part "Field of Dreams" (1989) the end result is pure magic.
Coming up next week, Hotels. Will a mint under the pillow still bring 'em in?
And on Monday's blog, Part 3 of "Websites from scratch - building the house"
Have a great weekend!