Friday, May 7, 2010

Creative Excellence Fridays - Banks branding the feelgood factor

Greece's instability has the world watching carefully. Even the Canadian dollar fell, in spite of it being attached to one of the more stable economies. One of the reasons yesterday was a clumsy finger in a large trading house pushing the wrong button and making an incorrect trade. Shouldn't they have a little message come up before each trade that says "Are you sure this is what you want to do?"

In times like these it's interesting to see how the financial institutions brand themselves.

Ally Bank has received accolades for this highly effective campaign to illustrate how they don't "hide behind the fine print".

One of the most talked about bank campaigns in the last two years has been the series put out by Capital One. Carefully blending humour and sell points is not easy, but they appear to have it down to a science.

And a second in the series to highlight their travel point advantages.

Wrapping up this week, a non related commercial which is purely for the smile factor. This falls into the "I can't believe they got away with this" category. Thanks to Hal Roback of Frankietomattos for passing this one on. Have a great weekend!

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