Wednesday, April 14, 2010

Walmart gets into the phone business

The world's biggest retailer wants to make sure consumers know it's staking a claim in the wireless war -- and it plans to tell them this week with a national ad campaign touting Walmart's Straight Talk service as a real money-saver.

In a pair of ads by Interpublic Group of Cos.' Martin Agency, the retailer claims that if cellphone users switch to Straight Talk -- the wireless brand that retails exclusively at Walmart stores -- it "can add up to over $850 in saving a year."

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