According to The American Marketing Association (AMA), a brandis a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
That's why it's important to not just get your potential market to choose you; but to feel your company is the hands down best choice to solve the problem.
Here are signs of a successful brand application:
Clear message delivery
Asks for an emotional involvement from your customers
Propells customer to buy
Promotes user loyalty
Know your customers needs and wants and insure your brand confirms your product
is the best choice to solve their problems at every turn.
Ensure every connection to the public is completely brand cohesive, from the telephone answering message to the napkins handed out at client events.
Make your brand feel like a lifestyle choice and have it become ingrained in the customer's subconcious almost like a family member.
Please feel free to offer comments on the above.