It pays to have fans on Facebook if you want your ads to work there too. So-called earned media generated when people mention or advocate brands makes the paid media considerably more effective, according to the first public study to come out of the collaboration of Nielsen Co. and Facebook. The companies plan to discuss results of the study in a session at Ad:Tech in San Francisco today.
Ontrack's social media division is determining more and more clients are puttng value on "responsible social media". This coming after the Neilson Facebook debacle of a few weeks ago when angry consumers had unpleasant confrontations with company spokepersons right there on their Facebook page.