Monday, April 12, 2010

Don't confuse social media with social networking

Patrick Keane of Advertising Age has some great thoughts online today about the differences between Social media and social networking.

Social networking is more than setting up an online presence, and social media is more than just blasting out press releases. Until brands understand how to authentically join, rather than crash, the conversation, they will continue to throw their money away.

Getting Social

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