Since J.W. and A.J. Billes founded Canadian Tire in 1922, the retailer has made a lot of changes. From clerks on roller skates (I'm not making this up) to Canadian Tire money, the chain has had an amazing resillience over the years.
With the onslaught of Home Depot and Lowe's, Canadian Tire has recently strategized that it's necessary to go back to their roots; and focus on their heritage, tires.
Details are here.
Canadian Tire retools