Bloggers who are going on to corporate sites and posting favourable notes, for a fee, are being investigated by the Federal Trade Commission in the United States. Look for this to have repercussions in Canada in the near future as well.
The FTC says it is looking at bloggers who write about certain products or services in exchange for money or favors from the companies behind them, potentially misleading the Internet-reading public about an apparent conflict of interest. The Commission hopes to introduce new guidelines this summer to better define how bloggers can write about these products.
Thursday, April 29, 2010
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