Coming off the high of the Olympics it's time to get back to a regular routine. Toyota is still reeling from the recalls and all the negative publicity. But in spite of it all, they are getting trickles of good news today. It appears there is a base of Toyota fans who are staying loyal to the brand.
Measurements through Facebook, yes Facebook, are stating that the Toyota fanbase has actually grown 10% over the last month, in a show of support for the brand.
More and more smart marketers are recognizing the power of Social Media and figuring out how to make it work for the brand.
Story here Toyota on Facebook