The Art of Marketing Part 3 - Sally Hogshead

Sally Hogshead, author of the new book Fascinate, has a considerable background in creative and selling. Not just products, but herself, having written her first book in 2003 when she was going stir crazy on a medical leave after a difficult child birth.

At that point she wrote her first book "Radical Careering". These are the foundations of that first book.

Radical Truth 5:
Quality of work, quality of life, or quality of compensation. Pick one.

Radical Truth 12:
Luck is for wimps.

Radical Truth 15:
Aspire to be the dumbest person in the room.

Radical Truth 19:
Being in a crap job isn't your fault. Staying in a crap job is.

Radical Truth 31:
You can be comfortable, or outstanding, but not both.

Radical Truth 47:
Results + reputation + network = your market value

Radical Truth 55:
Never allow the size of your mortgage to exceed the quality of your work.

Radical Truth 67:
Mistakes are tuition.

Radical Truth 77:
Expect people to say you can't make it.

Radical Truth 99:
Expressing your truest self is the ultimate competitive advantage.

Tomorrow.. Sally's views on jagermeister.com