Monday, March 8, 2010

The Art of Marketing Part 3 - Sally Hogshead

Sally Hogshead, author of the new book Fascinate, has a considerable background in creative and selling. Not just products, but herself, having written her first book in 2003 when she was going stir crazy on a medical leave after a difficult child birth.

At that point she wrote her first book "Radical Careering". These are the foundations of that first book.

    Radical Truth 5:
    Quality of work, quality of life, or quality of compensation. Pick one.

    Radical Truth 12:
    Luck is for wimps.

    Radical Truth 15:
    Aspire to be the dumbest person in the room.

    Radical Truth 19:
    Being in a crap job isn't your fault. Staying in a crap job is.

    Radical Truth 31:
    You can be comfortable, or outstanding, but not both.

    Radical Truth 47:
    Results + reputation + network = your market value

    Radical Truth 55:
    Never allow the size of your mortgage to exceed the quality of your work.

    Radical Truth 67:
    Mistakes are tuition.

    Radical Truth 77:
    Expect people to say you can't make it.

    Radical Truth 99:
    Expressing your truest self is the ultimate competitive advantage.

Tomorrow.. Sally's views on

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