Thursday, February 18, 2010

Jet Blue uses Social Media to send a message to agencies

Marty St. George, marketing VP at Jet Blue, decided to test agencies currently vying for the airline's marketing account with this tweet: "We're pitching our advertising AOR. Curious on digital savvy ... first test is how many of the agencies will find me on Twitter."

There's a new method of finding a digital shop. It's like an online Easter Egg hunt.

In other Social Media News, blogger and brand builder Sally Hoggshead asked this question on her facebook page on Saturday evening. "Would you rather work for a talented jerk or a sweetheart hack?"
The general consensus was, substance over sweetness. You can read more about Sally at

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