Friday, February 19, 2010

Creative Excellence Fridays - Products that give you "the edge"

Today on Creative Excellence Fridays - we have one final look at Valentines with a limited run commercial from Heineken. Heineken has been concerned that their demographic is getting older, so in the last few years they have worked hard to add edge and re-energize the brand.
This commercial will not win any votes from women's groups, but it's fun just the same.

And speaking of edge, Axe has released some really fun commercials over the last few years. Here is the latest in the series. The man, in pursuit of the beautiful woman, gets a little help.

Axe has edge, but the concept of a man's cologne giving a man a little step up on the competition is not a new one. This campaign was huge in the 60's and 70's.

They retired Hai Karate in the early 80's but the nostalgia continues with references to it having been made by Samuel Jackson in the Incredibles and even Al Bundy used it on Spring Break where it was referred to as "geezer smell".

That's it for this week. Enjoy Oympic fever and have a great weekend!

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