Friday, February 12, 2010

Creative Excellence Fridays - Let the Games Begin

Canada is claiming the best crop of athletes ever for these, our Olympic games, launching tonight in Vancouver. Our hopes are high.

As part of the opening ceremonies tonight, a musical performance from the "We Are the World" ensemble.

Michael Jackson will appear singing with his sister Janet through digital wizardry. "We Are the World - 25 for Haiti" features 80 artists, including Pink, Barbra Streisand, Celine Dion, Kanye West and Jennifer Hudson.

The Olympics represents all that's pure (doping aside) and full of hope. Thus many advertisers have paid Superbowl-like prices in the past to be associated with the games.

Here is a sweet commercial from Wonderbread featuring "future" Olympians.

Next, although many would argue how much a McDonald's diet would be part of an athletes' regimen, one can not argue the commitment McDonald's has made to the Olympics over the years.

And nothing says Olympic sponsorship like Coca Cola. Coca Cola is the longest continuous corporate supporter of the Olympics dating back to 1928.

Coming up next week, the anatomy behind successful virals. Have a great weekend!

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