Thursday, April 30, 2009

Twitters Days may be numbered

How quickly trends come and go. I believe Twitter is still ramping up - but experts are saying, because of the limitations of the platform, unless they introduce new features, the fickled, easily amused tech-a-rottzi will move on to other bells and whistles sooner rather than later.
Twitter Flicker

Wednesday, April 29, 2009

Coke pushes for Pay for Performance

Many large corporate players are looking to have more value for their dollar. They are urging tangible results and willing to pay additional for them.

Coke


Media companies are looking at spending more dollars online.
Onlinebuys

Tuesday, April 28, 2009

CRTC could end Canadian broadcasting as we know it

This is the claim according to CTV's Ivan Fecan. One might argue this is the natural attrition and morphing of media. But it certainly is a concern when cities lose their local news outlets.

Monday, April 27, 2009

Great business ideas

Today we salute great entrepreneurial startups. Today's company was featured on several websites that I review when gathering material for this blog. Hands On Gourmet was started by Molly Fuller as a means by which companies could learn to work together and bond over the creation of food. It's been a great success and goes a long way towards humanizing the corporate process.

Friday, April 24, 2009

Creative Excellence Fridays - Hot Virals this week

We scoured the web and found a very funny viral that's making the rounds. From Cadbury. The balloon is a nice touch.



Etrade is next. A boring product category? Not with these commercials.



And speaking of balloons -- the other feature Viral commercials have over regular television - you can watch commercials BANNED on TV. Durex. Have a great weekend!

Thursday, April 23, 2009

Rogers and Cable operators dispute CTV Claims

The cable companies squared off against the TV networks Monday on Parliament Hill in a public-policy spat that carries implications for consumers’ cable bills and the future of network television.

Following up on our PR blog from yesterday, Amazon had this to say.

Amazon

Coming up on Creative Excellence Fridays - Best Viral ads. See you tomorrow.

Wednesday, April 22, 2009

Dominos Pizza - the aftermath

This is a classic text book example of a PR problem and solution. We spoke about Dominos last week. You'll find the aftermath interesting.

Tuesday, April 21, 2009

TechTuesdays

Adobe brings the web one step closer to your television. Click on Tech Tuesdays for the story.

And here is a great story on TV 2.0 covering the same ground. The consensus is that your television and web will merge as one family entertainment centre sooner rather than later. Competitors like Samsung take a page out of the Apple playbook.
TV2.0

Monday, April 20, 2009

Toronto radio campaign raises ire

Virgin Radio in Toronto ran a campaign that obviously hit a nerve. Poor defenseless radio's plunging to their death. One may question whether people are taking things a bit too seriously.

And Ashton Tweets himself silly
Ashton Cutcher reaches over a million followers on Tweet, surpassing CNN. More people following a film star then a news network? Scary? Uh huh.

Ashton Tweetmania

Thursday, April 16, 2009

Creative Excellence Fridays - Salutes Sports

Happy Friday. Today, Creative Excellence Fridays looks at sports marketing. How to "get it on the field" and keep em coming back for more. Fox Sports has won numerous awards for their innovative commercials



Fox pulled out all the stops for this commercial from last year - promoting the final allstar game at Yankee Stadium.



And finally -- with the hockey playoffs now underway - a repeat of this week's most requested sports commercial -- The Boston Bruins



Have a great weekend!

Television 2.0 & Dominos Damage Control

TV is headed to the web. Click on the headline above for a great article on TV 2.0

Dominos is doing damage control on two employees at one store who defaced food before it was served to customers. The Domino's President made a passionate damage control speech on Youtube, the same medium the former employees used to display their "talents".


Dominos

You Tube For PR Damage

Dominos Pizza had a YouTube incident which the president felt required a public apology. Some employees made, what he considered, embarrassing Youtube posts that involved the Domino name. What better place to do so then on Youtube. Youtube is becoming, more and more, a public meeting place to launch new products, virals, rant, and yes, even apologize.

Wednesday, April 15, 2009

Walmart's pricing strategy

[ Walmart makes no cents ]

April 15, 2009 | By Canadian Press

Canadian shoppers are tightening their budgets and looking for ways to calculate costs before reaching the register, and Walmart Canada says that has inspired the company to remove decimal points from top-selling items.

This week, a price round-off campaign will gradually start changing items sold at prices that go to the cent—$1.99, $8.43 and so on—in favour of easier to understand price marks such as $1 and $8.

“Right now, our sense is that it’s a rare customer who doesn’t come into our store with a budget,” said Jeff Lobb, vice-president of marketing for Walmart Canada.

More people are walking into Walmart with “a list that’s going to guide their purchases, potentially even a calculator, and a competitive flyer,” he said.

The company has responded by unveiling a new ad campaign it hopes will simplify the process of tallying a shopping list before taxes.

Walmart said that while some product price tags will be rounded up, most will be going down.

“Our strategy is very much to default [the price] down. This is not a round-up exercise in any way, shape, or form,” Lobb said.

How to Weather a Twitter storm

Six Tips for Future Amazons and Domino's
Weatherthestorm

Tuesday, April 14, 2009

Bloomberg Support for the Payouts

Mayor Bloomberg in New York supports the much maligned CEO's. This won't gain him many democrat votes in the next election.

Here's a midweek smile. Creative promoting ESPN Radio. Come onnnnnnnnnnnn.

ESPNRadio

Monday, April 13, 2009

AMC shakes things up

With two recent megasuccesses Madmen and Breaking Bad, AMC takes the ball and runs with it. Theme nights and other innovating programming ideas are bringing more eyeballs to the cable network.

Walmart becomes aggressive with online marketing.
Walmart Online

Friday, April 10, 2009

Creative Excellence Fridays

Today for the Good Friday holiday version of Creative Excellence Fridays - we salute Special Effects from the beginning.

A nostalgic look at Kleenex from 1955.

Thursday, April 9, 2009

Twitter agency

A shop in the US started off marketing entertainment properties through Twitter marketing. That evolved into an agency that specializes in Twitter campaigns. Because you are limited to the number of characters you can post in a twitter message, the creative challenge comes down to how much you can say in how few words. A new award ceremony celebrates this Twitterific acomplishment. They're called, what else, "The Shorty's"

Here's a lead in for creative excellence Fridays - A fun posting featuring Mr Howl from Gilligans island. This is a teaser for an upcoming blog "Badly behaved voiceover stars". Careful where you play this!

Wednesday, April 8, 2009

Blocked from watching american shows on the net?

American networks such as Fox and the Comedy Network are able to see your IP address and block you from viewing their free video streams. This is to preserve band width and ensure advertisers messages are primarily delivered to the intended buyers.

A resourceful company came up with a "cloaking" device (no Star trek jokes please) that masks your IP address so you can view shows anywhere.

This has become extremely popular in restrictive countries such as China, where news and IP addresses are blocked.

Other news -
Facebook is sending camera equipped cars around the world to take pictures of...yes. You. Or more specifically, your house, and your neighbours house, her their house and so on. One street in Britain lined up their cars to block the camera car and attempt to guard their visual privacy from being displayed on Facebook.
Google Pics Car

Tuesday, April 7, 2009

Why America is f***d. Designer who cares too much.

This is a great read. Thirty five-year-old Aaron Draplin brought shoddy, slapped-together design to the chopping block last year when he dropped a video clip on the web, "Why America is F***d," an extended anecdote about trying to save a piece of Americana in a Missouri hotel's sign. The long and short of it is, he's a design graduate who feels there is too much shoddy design passing for acceptable.

Monday, April 6, 2009

5 Brands doing it right and wrong

So what lessons are out there for marketers in this recession? Here 10 brands are picked apart from a variety of categories -- packaged goods, video gaming, luxury, automotive.

Friday, April 3, 2009

Creative Excellence Fridays

Welcome to this week's edition of Creative Excellence Fridays.

Before we get into the good stuff -- quick business headline this morning.

Microsoft refuses to say die in it's search engine battle with Google. They are looking to JWT to Market a New Search Engine
Microsoft is expected to spend up to $100 Million in its' bid to win share from Google and Yahoo.
Article here

Now on with the commercials.

This week - we look at a heart felt emotional piece starring Kiera Knightly. It's a longer form British effort dealing with abuse against women. A powerful piece.

Creative - Keira Knightly Women's Aid



And finally, although healthy sports drinks may not be the first thing that comes to mind when you mention Carlsberg, they do an admirable job in promoting their new drink. It uses what appears to be a low budget, guerilla, you tube style. But the Character generated animation that went into creating the squirrel is quite remarkable. Enjoy and have a great weekend!

Thursday, April 2, 2009

How to keep viewers from fast forwarding PVR's

One of the big question marks moving into the future is, how do you get the viewer to continue watching your commercial when they have the ability to just fast forward through it. Some thoughts on this from Adage. Click on the title above.

And with the G20 in London this week, world leaders are attempting to right the ship. China is taking centre stage.
The Economist

Wednesday, April 1, 2009

Rim joins the App bandwagon

RIM reportedly launching BlackBerry app store
A TV service for BlackBerry users could be one of the premiere software applications offered by Research In Motion on its new online application store as it continues to compete against Apple’s iPhone and its popular App Store. More here
digitalworld


In business news - Facebook has pushed out CFO Gideon Yu and is searching for a replacement who is more IPO savy. It appears Facebook will go public in the not too distant future.

And the lastest in the GM drama has new head of GM, Fritz Henderson stating that a reorganization involving bankruptcy protection is definitely an option.