Tuesday, March 31, 2009

Hula getting noticed

YouTube has been the king of the viewing portals for some time. And since being acquired by Google, it has grown even more. But Hula is finally starting to make some inroads. Many say Hula is a much better business model for revenue.

Virus Anxiety.
We are a little nervous about the Conficker. After watching Norton Antivirus's Steve Trilling on 60 Minutes we're even more uneasy about what could happen tomorrow April 1. Supposedly Conficker is set to "go off". Whatever that means we'll all find out together.
Norton Antivirus

Monday, March 30, 2009

GM CEO forced out

The White House has compelled Rick Wagoner, the chairman and CEO of GM, to resign as part of a more radical restructuring plan it is pushing on Detroit. "We felt that having a change of leadership would be consistent with the clean-sheet approach," a senior administration official said. The Washington Post


Rogers & Workopolis Team up


Rogers Wireless and Workopolis wanted to make job hunting a bit easier and more accessible for the increasing number of Canadians who are looking for work,” said Robyn Walters, director, music, portal and content, Rogers Wireless. “The wireless device can be a very important tool to job seekers, so it made sense to partner together to put the job search at the fingertips of Rogers and Fido customers.

Sunday, March 29, 2009

Hottest Electric cars

Check out the hottest Electric Cars. Faster, longer, cheaper.


In money news Bill Gates back on top.
Warren Buffet lost 25 billion in assets bumping Bill Gates back up to the #1 spot in the money rankings.

Billionaire tracker

Saturday, March 28, 2009

Johnson&Johnson use Social Medias to hit home

Johnson & Johnson is venturing into social media to back its eponymous baby- and body-care brands, putting considerable star power behind pushes this month and next on YouTube and MySpace.

Are you on the Iphone Bandwagon?
What You Might Want to Consider Before You Commit to the Latest Mobile Craze

Friday, March 27, 2009

Creative Excellence Fridays

Happy Friday - Time to salute another week of great creative.
We've all heard about the "viral" series of creative. This will become more common as offline campaigns use online to support them. Here's an extremely well produced series by Jet Blue. It brands very nicely in creating a feeling of "feel good" and makes Jet Blue the "approachable" airline without making claims or expensive promises. Below are two in the series. It talks to the "CEO's" not.







Any creative you've seen lately that inspires? Please share it. Send us a note. info@ontrackcommunications.ca

Have a great Friday.

Thursday, March 26, 2009

Tech Thursdays - I phones Spare a Square.

After nearly a decade of providing free, clean public restrooms everywhere from state fairs to Times Square, Procter & Gamble Co.'s Charmin wants consumers to find their own -- via a free mobile social-networking utility, SitOrSquat.

You Tube Tries for Bigger Home Page

Business week Blog

YouTube blew out one aspect of its money-making plan last week: way bigger home-page ads.
YouTube started experimenting with giant masthead ads across the top of the page late last year. Electronic Arts bought the space to promote the video game "Spore," Universal Pictures promoted the next "Fast and the Furious" there, and ABC advertised the new season of "Lost."

Wednesday, March 25, 2009

Where are they going?

Fewer and fewer people are watching conventional television now. Case in point, at a Rogers Media sponsored event, it was disclosed that in 1986 a typical episode of a top rated show got a 12 share on a regular basis. In 2004 the Friends finale episode achieved that same share - and that was the highest rated show in four years. Viewing is splintering. To reach 80 % share of female audience in 1975 you simply needed to buy three networks. Now you need to purchase over 120.

Tuesday, March 24, 2009

Business Tuesdays

AIG gives SOME of the money back.
All but seven of 25 top executives at AIG Financial Products had agreed by Monday afternoon to return their retention bonuses after a tacit threat from New York Attorney General Andrew Cuomo to name and shame. This story quotes a string of reassuring e-mails from AIG brass to employees and notes that the tone didn't change until mid-March.

Car a la Basic

Mumbai industrial magnate Ratan Tata has launched the Tata Nano, a jellybean of a car aimed at Indians on motorbike budgets. "All we set out to do was find a safer way to move Indian families at an affordable price," he said. "All of us have been overwhelmed by the reaction." But does the two-cylinder wonder -- with its one wiper and no airbag -- achieve the dream? Only time will tell. In lean times our needs change.

Monday, March 23, 2009

Starbucks Defends

Starbucks boss: we're not all froth

Attacked for business hubris and $4 confections, Howard Schultz insists the firm is all about real, Fairtrade coffee

President Obama seems to be making 60 Minutes his home away from home. Two weeks in a row he has used the show as a sounding board for moving forward his agenda. Stocks rallying positively today.

Friday, March 20, 2009

Creative Excellence Fridays

Happy Friday! Well looky looky. You've popped over to join us on the first inaugural week of the Ontrack Blog. And just in time for Creative Excellence Fridays.

It's been an exciting week at Ontrack. We have finished prelimary planning on the new Ontrack interactive website. We're hoping to launch in late spring. And of course, the new Ontrack Blog. It's filled with a combination of creative news, marketing and business tidbits. Reaction so far has been great. If you have something you'd care to share it would be our pleasure to add it to the blog.



Now..on to the Friday Creative Excellence award. This week it goes to Coca Cola Madrid. If this one doesn't cause you to blink back a little water around the eyes I don't know what will.



And from the Ontrack cupboard - this is brand new creative. Nice work Dan. I Quit Smoking Canada (patch? we don't need no stinkin' patch!) Oh..and the smoking cigarette set off our smoke alarms.

Marketing Biz news - Trend of the week.

At Least Elvis Can't Get Caught Smoking Pot
Skittish Marketers Turn to Safe Celebrity Endorsers in Lieu of Hot Young Stars
The rise in botched endorsement deals with the likes of Michael Phelps and Chris Brown has marketers rethinking recruiting young, megawatt stars as brand ambassadors, celeb watchers said today at a gathering of top advertisers.

Hulu Now No. 2 Online-Video Site, Behind YouTube
Adding Facebook, MySpace Social-Networking Tools

One year after coming out of private beta, Hulu crossed a significant milestone: By one measure it's now the No. 2 video site in the U.S. behind YouTube, and the biggest purveyor of professional video on the web.
The site hit that mark in February, according to unreleased figures from Nielsen Online's VideoCensus, after a 33% surge in traffic fueled by a Super Bowl ad, Hulu's first attempt to market itself to the general public.

And finally -- "Twitter" We have heard so many Twitter stories in the last week we're all Twittered out. But it's the social networking tool to watch - even with all it's limitations. But seriously.. I'm not sure I want to be followed. Isn't that just stalking???

Have a great weekend and an even better week ahead.

Tim, Dan, Heronymo, Meredith and Jeffy the Intern!

Thursday, March 19, 2009

Jon Stewart creates waves

John Stewart is not making any friends with rival media conglomerate NBC Universal. Click on title to see the video pod with CEO Jeff Zucker.

Don't forget tomorrow begins Creative Excellence Fridays. The freshest, most unique, most controversial, well executed tributes to advertising every Friday.

Wednesday, March 18, 2009

Founder of Facebook revolutionizes online communities

The untold story of how Chris Hughes, today only 25 years old, helped create two of the most successful startups in modern history, Facebook and the Barack Obama campaign

Click on the heading to read the entire article.

Hope your green beer experience was a good one. I ended up throwing in the towel on the long lineups and going home to watch "The Quiet Man" ..a fine Irish experience it 'twas. Minus the hangover.

Tuesday, March 17, 2009

Guerilla poster marketing

Happy St Patty's day! Green beer at the Irish Embassy - faith n' begorrah!

Today - a note about Guerilla poster marketing. Check out these amazing ads. Some may be "too much". You be the judge.

http://weburbanist.com/2009/03/15/in-your-face-10-intense-public-guerrilla-marketing-posters/ or just click on the title.

Monday, March 16, 2009

Smoking smarties loudly

Loud TV Ads? Not If One Politician Has Her Way
California Rep. Eshoo Proposes Limiting Sound Levels

How many times have you heard a client say - I want my ad to really stand out!! Tell him/her a car crash gets noticed too - but is that a good thing?


NEW YORK (AdAge.com) -- A California state representative has introduced H.R. 6209, otherwise known as the Commercial Advertisement Loudness Mitigation Act, that would require the FCC to "prescribe a standard to preclude commercials from being broadcast at louder volumes than the program they accompany." In doing so, she has tapped into an issue that often rankles TV viewers: Why do TV ads seem to shout like a ringmaster at the top of his lungs?


Get the word out?

And the expression "No publicity is bad publicity" may be challenged by this. It's not always the case.

Saturday, March 14, 2009

Skittle-licious

Weekend goooood. Happy Saturday. Hope you're squeezing in the requisite amount of coffee and lounging.
Quicky today -- A Skittle commercial that made us smile and squirm a little uncomfortably in our chairs. And those are the best kind right?

Thursday, March 12, 2009

Timblog-Mar12

I attended Wired Wednesday last nite ..put on by Redwirenation.com Focus was on businesses with a conscience. Dailychallenge.org, IRecycleComputers.com,Zerofootprint, Ecobee, and my favourite - Fairtradejewellery.com This company acts by the same practises as a coffee manufacturer - seeking out eco-friendly companies that mine, and paying the local inhabitants a "reasonable" wage for their efforts.

Marketing News today -
This makes me laugh. You can't een legally buy beer in Cullman County Alabama, but Daystar churc recently put up billboards with the phrase "Great sex: God's way". The church is maintaining you shouldn't have sex outside of marriage - but the message is still offending the local conservatives. One local evangelis, Roland Belew, said "Talking about sex ain't gonna get nobody to heaven" Nuff said.

BusNews
In 2007 GM and Toyota sold almost the identical number of cars..just over 9 million. Toyota made a healthy profit, GM lost several billion dollars.
GM's CEO, Rick Wagoner took home 15 million in compensation. Toyota's CEO took home 1 million. 15 million dollars.. can't that buy one calculator that works?

Wednesday, March 11, 2009

WedMar11-09

Wednesday. Half way through the week. Starting to work on the creative behind promoting a new book which will release in July. Can't wait to say more about it.

Biz News today - Google and Twitter are really getting into it. I read that Google offered a half a billion to buy Twitter and they said "...naaaaa but thanks".

Music-industry struggles further. Digital piracy still outweighs legal downloads. Don't understand why anyone would not want to pay 99 cents for a song. How bad do you want to hear/own a song when it's not worth a buck???

Tuesday, March 10, 2009

Creative Excellence Announcements - coming soon.

Hello all.  Thanks for dropping by my blog. 
We're very excited at the new developments at Ontrack.  Starting this Friday we'll be releasing a Creative Excellence page - Creative that inspires the goosebumps, the tears, the gafaws.  Please send me a note with your email address and we'll definitely add you to the receive list.