Thursday, December 24, 2009

Virgin Mobile -- Is it just me or is this way off?

The Virgin family of companies has generally been pretty on brand. Edgy, hip and cutting edge. The latest Virgin Mobile ad, however, leaves me cold and scratching my head. Or in the case of the actress in the commercial, scratching various other areas. Since when have communicable diseases been a reason to make me want to buy a phone, or anything else for that matter.

It's an interesting idea, having the mouth leave the body. But it's one of those ads that makes me feel uncomfortable and just say "I don't get it".

Ending up this year's Creative Excellence series, we must end on a positive note.
James Boag's Tasmanian beer pulled out all the stops for this beautiful commercial.

As we wrap up the year, Ontrack is excited about upcoming projects. Online, and digital offerings are all in the cue for this year and we look forward to sharing with you over the coming months.
Have a wonderful holiday season and here's hoping creative is fun, festive and fresh for 2010!

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