As we wrap up this decade, we reflect on an industry that is in transition. The old standards, television, newspaper, radio, are all being rapidly nibbled away at by social media and e-media. According to the Retail Marketing association, here are the top ten media influencers of 2009.
TOP TEN MEDIA INFLUENCERS
Coupons 45%
Word-of-mouth 27%
Advertising inserts 27%
Broadcast TV 23%
Newspaper 22%
Direct mail 21%
In-store promotion 18%
E-mail advertising 16%
Cable TV 12%
Magazines 11%
Internet advertising 11%
Radio 10%
Source: Retail Advertising and Marketing Association
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