Wednesday, December 16, 2009

Top Ten Media Influencers of 2009

As we wrap up this decade, we reflect on an industry that is in transition. The old standards, television, newspaper, radio, are all being rapidly nibbled away at by social media and e-media. According to the Retail Marketing association, here are the top ten media influencers of 2009.

Coupons 45%
Word-of-mouth 27%
Advertising inserts 27%
Broadcast TV 23%
Newspaper 22%
Direct mail 21%
In-store promotion 18%
E-mail advertising 16%
Cable TV 12%
Magazines 11%
Internet advertising 11%
Radio 10%
Source: Retail Advertising and Marketing Association

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