I call it phone envy. People used to compare suits, or shoes. Now they pull out their smart phone over drinks and compare features.
With the smartphone rapidly penetrating across affluent and youth demographics, marketers are taking advantage.
7-11 and Wendy's are both serving up mobile coupon campaigns currently.
Read all the details here Mobile Coupons
Tuesday, December 22, 2009
Mobile Couponing the future
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