Part 3 of Microsites - Banner and Text ads.
Banner ads of course are the ads at the top, side or bottom of a highly viewed web page. This is usually in the form of short text advertisements or rectangles of various sizes containing images designed to inspire you to take action. These are done by agencies directly or through a variety of online distribution companies such as Global Market Exposure. The banners work in harmony with your microsites to either drive traffic to the Microsite so you can drive an information conversion, or they work independently of your Microsite to drive traffic directly to your main site. They work towards increasing the following: SEO Website Traffic,On-Line Purchase,SEO Page Views,
In-store Sales, SEO Website Time Spent, Page Views, SEO Website Branding,
Media Exposure, SEO Website Sales, Impressions, SEO Website Ranking,
Product Branding, SEO Website Indexing, Clicks, SEO Website Reputation, Actions, SEO Website Click Through, Conversions, SEO Return On Investment ROI, Return On Investment(ROI)
Pay per click (PPC) is also a very popular online advertising model. PPC ads are typically short text ads along the top, sides or bottom of a web page. PPC text ads appear in two major instances. When featured on Search engine results pages (SERPS), the PPC ads are targeted to the particular keyword that the searcher typed in. Other text PPC ads occur by insertion into targeted Web pages whose thems are associated with the keyword in question. PPC gives the advertiser much more control over the way the paid search result appears.
Affliates. Many midsize and larger companies have affliate programs. It essentially is a form of pure-commission selling. The affilate directs a visitor to a website or landing page. The affiliate that the visitor originated from is recorded. That there is a conversion the affilate gets credit and payment for the action.
Tomorrow in Part 4. Clutter and Clean. Keeping focus on your microsite.